Whoever says Facebook is dead has not seen its full potential yet.
In case you are still doubting the potential of Facebook, allow me to tell you that Facebook currently has 3 billion monthly active users and 1 billion daily active users worldwide. So it makes a huge platform to market your business, which is why brands and businesses use its potential to reach maximum visibility.
However, after the arrival of web 2.0, Facebook has become a hard nut to crack.
Therefore in this blog, we will discuss the Facebook marketing techniques you should follow to uplevel your marketing. So, hang tight and read this blog till the end.
Top 7 Facebook Marketing Techniques That You Should Know
There are various approaches that you can use to uplevel your Facebook marketing. Some of the best ways are given below.
#1 Add an Impressive Profile Picture
The first impression is the last.
When you have a business Facebook profile, you must present yourself in the best way possible. Therefore, as a brand, you must upload a profile picture that has high resolution and aligns with your brand image.
Your profile picture is the first element your customers and visitors will notice. If you want your visitors to be impressed, you must do your part. Don’t just add any random picture as your profile picture, and expect your target audience to take action.
Act according to customers’ persona.
#2 Encourage Interaction On Your Facebook Page
One of the gravest mistakes to commit on any social media is to keep it bland and noninteractive. It kills the engagement rate of the page in the longer run. It means you have to post content that immediately catches the attention of your target audience and takes no time in gaining likes, shares, and comments. The easiest way to achieve this is to ask questions from your audience.
Another simple way to interact with your audience is to organize giveaways, contests, and live sessions on Facebook. Again, it will expose your brand to your target audience.
#3 Share User Generated Content
User-generated content is the favorite type of content. It is loved by the business as well as the creators. It helps the business in brand awareness, whereas when the business showcases the user-generated content on its website or social media, it makes the creators feel heard and loved. Apart from that, these posts come off as more authentic as real users create them.
User-generated content is cost-effective and time-saving, as the users have already created the content. The best way to aggregate user-generated content is to tell your customers what type of content you want. According to data, 50% of the users want to be informed about the type of content the brands are expecting. However, only 16% of brands inform their users about it.
Telling your customers what you want as a brand bridges the gap of miscommunication.
As a result, the number of user-generated content will maximize.
#4 Embed Facebook Posts on Website
Facebook, the most popular social media, open up the door of opportunities for you. When you embed Facebook on your website, it helps visitors feel familiar with your website. For example, even if your product is new in the market, if you have Facebook on your website, your visitors will browse your website.
A Facebook feed on your website adds up to the overall better user experience, as it helps the visitors to go through your profile without having to leave the webpage. In addition, it helps you to reduce the bounce rate of your website.
You can use any social media aggregator tool to embed Facebook on HTML website or any website you wish to. Luckily, some of these also provide a feature of customizing the Facebook feed, which means you can change the theme and template of your widget according to your brand image.
#5 Create Videos On Facebook
Videos not only grab the attention of viewers, but they also keep it. It is no secret that videos are the most loved content these days.
Creating videos on Facebook is a great way to communicate with your existing and potential customers.
According to Hubspot, 81% of video marketers believe that videos have a direct positive impact on their sales, and 94% of marketers agree that videos have helped increase user understanding of their product or service.
Therefore, it is quite evident that video marketing is beneficial for businesses or every niche.
Videos come off as engaging and entertaining.
In Other Words
Facebook has enough audience to drive your target customers to you. Therefore, fine-tuning with Facebook will help you gain the trust of the existing and the target customers. Facebook is indeed a familiar bridge between you and your customers. Therefore, using the techniques mentioned above to uplevel your Facebook marketing game is a highly recommended step for every business owner that has a website or not around the globe.