Regardless of whether you’re just starting out with MailChimp or you’ve already been using it for years, there are still plenty of features to explore. This article will cover a few of the key features that you should be aware of, as well as a few ways that you can customize MailChimp to make it more fit for your business.
Customization options
Whether you’re looking for the best Mailchimp customization options or a more comprehensive email marketing solution, it’s important to find a solution that meets your needs. The best choice for you will depend on your needs and budget.
If you’re looking for a solution that allows you to build an email list and send out newsletters, MailChimp is the better choice. It’s easy to create and customize an email campaign with Mailchimp, and you can send highly targeted newsletters. However, it’s not as flexible as Zoho mail, and it doesn’t offer all the features you’d want in an email marketing tool.
Mailchimp offers a range of packages, ranging from free to premium. The free plan has a cap of 2,000 emails per month for up to 500 subscribers. This is perfect for a small business, but if you’re planning on sending out many emails, it might be worth it to upgrade to a larger plan.
Mailchimp’s email templates are also very easy to customize. You can resize and move elements, add animated elements, and even customize color. You can also set your email to automatically include subscriber unsubscribe information. It’s also possible to integrate your Mailchimp account with other webinar platforms.
Mailchimp is also well-known for its customer service. It offers a wide range of reporting options, including analytics on open rates and engagement. You can also track your campaign’s performance through Mailchimp APIs. Depending on your needs, Mailchimp will recommend the best content blocks based on metrics.
Mailchimp’s segmentation capabilities are also very powerful. It helps you to send more targeted messages to your subscribers, increasing the likelihood of them opening and responding to your emails. You can also create custom fields to store Salesforce data, and map Salesforce fields to Mailchimp fields.
Built-in CRM
Using Mailchimp as a CRM allows marketers to build better relationships with customers. The platform allows for automated email campaigns, list management, and contact management. Mailchimp also provides tools to organize and interpret data. In addition to these tools, Mailchimp provides reports on growth, engagement, and revenue. These reports are useful in helping marketers make data-backed decisions.
Mailchimp’s dashboard is a great way to visualize data. It shows key metrics for a particular campaign, such as engagement rates, open rates, and click rates. You can use these metrics to target messages and send them at the right times. You can also use the Mailchimp app to get campaign data on the go.
Mailchimp also offers the CRM tools to make it easier to store and manage customer data. You can also set up email campaigns, send targeted messages, and send personalized product recommendations. These features allow you to market smarter without having to work harder. The platform also offers automations to streamline the process.
Mailchimp CRM allows you to build customized experiences for your customers. It includes a dashboard that shows your contact profile, your audience’s behavior, and the latest growth sources. You can also add tags to each contact to help you better understand their behavior. You can also send automated emails based on their actions on your website.
Mailchimp also offers the ability to automate events, such as sending relevant marketing emails to abandoned carts. In addition to these features, Mailchimp has a design tool that allows you to create customized forms. You can also add logos, wallpapers, and call-to-action buttons to your forms. You can also translate your forms into up to 50 languages.
Mailchimp’s CRM tool also provides real-time tracking and analytics for your campaigns. You can use reports to determine when to send emails and when to send messages to specific groups of contacts. In addition to these features, Mailchimp allows you to send targeted messages to high-value deals. The tool also provides access to reports on engagement, revenue, and commitment.
If you’re not using Mailchimp as a CRM, consider it. It offers a number of free tools, and offers a robust CRM platform for businesses of all sizes. It can also be integrated with other CRM solutions, such as Salesforce.
Open- and click-tracking data
Using tracking data to monitor your MailChimp email campaigns can be useful for measuring and improving the effectiveness of your email marketing. The data can help you identify which subscribers are actively engaging with your emails and which aren’t. However, it is important to note that the data isn’t 100% accurate.
The open rate is a key measurement for email marketers. It indicates how many people looked at your email and clicked a link to visit your website. The open rate is a percentage, and it can vary from one company to the next.
In MailChimp, you can view your open rate through the campaign report. Clicking on the campaign report will show you the total number of opens, and the number of times each link was clicked. This information can help you measure your subscriber engagement and make better decisions about your campaigns.
Open tracking data is provided by Mailchimp by default for both HTML and text emails. However, you can turn it off and customize your global settings. To do this, go to Sending Defaults. You can also override these settings per message.
Click tracking is also provided by Mailchimp. It’s a small, invisible graphic that is embedded in your campaign code. It’s a good way to secretly spy on subscribers. However, privacy advocates have concerns about tracking pixels. They say it’s an invasion of privacy. They worry that this data is a form of spying.
Whether you choose to use open tracking or click tracking, you’ll need to turn it on in your email campaigns. It’s important to remember that open rates aren’t always accurate, and that you’ll need to make sure your subscribers are viewing the images in your emails.
While tracking pixels are useful for tracking opens and clicks, some privacy advocates believe that this type of tracking is an invasion of privacy. In a recent article, David Heinemeier Hansson, co-founder and CTO of Basecamp, wrote about ending pixel tracking in Basecamp emails.
In addition to open and click tracking, MailChimp provides other statistics for tracking your emails. You can see how many clicks were generated by your links and what content was most popular.
API 3.0
Among the new features in MailChimp API 3.0, are automation workflows and list management.
You can find out more about the API on the MailChimp site. The API supports XML-RPC, JSON and Serialized PHP. There are also Authorized Apps endpoints. You can check out the full documentation for more information.
If you’re making a batch request, you’ll need to pass hashes. This helps you limit the number of requests. To find out more, refer to the “Destination Loading” guide. You can also use pagination.
The MailChimp Marketing API supports OAuth 2 authentication. This is similar to HTTP Basic Authentication, but it uses an OAuth2 app, which is tied to the user who created the API key. If you don’t want to use OAuth 2, you can use Bearer Authentication. This means that you don’t have to worry about the implementation details.
If you’re using the Mobile SDK, you can call the API from your device. It supports the Android platform and iOS. The Mobile SDK is compatible with MailChimp API 3.0.
The Mobile SDK provides an easy way to work with the Marketing API functionality. It can be used in place of a standard API call, or it can be used for debugging.
The Marketing API is used for contact segmentation, contact addition, contact organization and audience creation. You can use the API to create audiences, set up lists, and more. You can read more about the API’s methods and parameters in the documentation.