Blockchain and cryptocurrencies have taken the world by storm. As more and more people become interested in cryptocurrencies, the need to optimize your business website to gain increased online visibility has increased as well.
You’ve come to the right place if you are looking for information on how to promote your blockchain business online using search engine optimization (SEO) or want to know what a blockchain pr agency can do for you. The best SEO tips below will help you optimize your website content, navigation, and meta descriptions so that you can improve your online visibility among different search engines such as Google, Bing, Yahoo, etc., without having to spend too much money or time.
1) Research keywords in your niche
A huge part of search engine optimization is keyword research. By identifying keywords that are already popular in your niche, you can boost your ranking and get more traffic to your site. For example, if you run a dog training business, you might want to look up which keywords related to dog training or dog behavioral problems are already getting high search volume on Google.
If a lot of people are searching for how to train a dog at home, that’s a strong indication that your content could be relevant and useful. If it’s not currently ranking in Google, you can consider going after those terms yourself with original articles on your website.
2) Use videos as content on your website
A recent study found that consumers spend 64% more time on websites with video content. This means your website has a better chance of converting viewers into leads or customers if you make it more interesting by using videos.
Even if you can’t create your videos, several platforms allow companies to distribute and embed third-party videos. At least one of these platforms will likely be perfect for your business and able to give you access to unlimited video creation content at no cost.
For example, YouCastr allows users to upload their video content and use a range of easy-to-use editing tools to create professional animations, slideshows, podcasts, and other types of videos.
3) Use social media to get traffic
Search engine optimization (SEO) is critical to gaining visibility and conversion rates, but it’s just one piece of a broader puzzle. You also need social media optimization (SMO). Social media is a great way to gain exposure, especially when compared to PPC ads or paid search ads.
For example, if you were trying to reach blockchain companies in New York City with paid advertising options, it could cost you thousands. But with SMO, all you need is time and patience. Also, by targeting niche groups like crypto-communities on Reddit or cryptocurrency enthusiasts on Quora and Facebook, you’re able to extend your reach exponentially more than you would be able to do through paid online advertisements alone and for a fraction of the cost!
4) Search engines value content over ads
Most people go to search engines because they want information on a specific topic. As such, Google has designed its algorithm to reward websites that add real value with higher page ranks and better search results. Search engine algorithms favor content that is written in a way that people can understand and quickly find what they’re looking for.
Most people come to search engines as opposed to clicking on ads, so it makes sense to structure your website based on these factors if you want your company’s website to be found by customers when they are searching online.
5) Set up an appropriate domain structure
Blockchains can become unwieldy pretty quickly. Part of that is because blockchain technology deals with data and information in an entirely new way, but part of it is also because you’re talking about all kinds of different companies, industries, and sectors that are all operating on one distributed platform.
When these various types of users interact, there needs to be a unified system in place for sharing data across chain boundaries. In other words, blockchains need some form of standardization when it comes to domain names if they want people to be able to find them by browsing through www dot addresses or by searching on Google.
6) Do keyword research for link building
If you want to attract inbound links from other sites, keyword research is a must. Don’t start by thinking about how you can rank for some particular phrase; instead, look at what people are searching for that might include your keywords.
For example, if you’re trying to attract inbound links and need to be found online, it would be helpful to know what people are using when they search best business books or best accounting software. You don’t necessarily need those exact phrases. You just need to know what terms people are using when they look online to find information about whatever it is your business sells.
7) Build links naturally through guest blogging and mentions
Everyone talks about link building but few offer any useful advice on how to go about it. One of the most popular ways to get links is through guest blogging, where you write content for another company’s website and they publish your post.
Another way is through mentions sometimes, a guest post will include a mention of your site which (in some cases) is treated just like a backlink. Either way, these types of opportunities provide exposure to an audience you wouldn’t be able to reach organically.
8) Create well-written, high-quality content
Writing is about more than just stringing words together—it’s about crafting well-written, high-quality content that your audience will find valuable. It takes an effort to create great content, but you’ll see results in rankings and site traffic in return.
Every page on your website should be considered an opportunity to increase organic search visibility and generate new leads. Once you’ve created an excellent piece of content (whether it’s a web page or an informative graphic), search engines may pick up on its value and rank it organically higher when users perform relevant searches. When someone visits your website via a search engine link, they’ll take notice of any enticing, helpful content you have on your site.
9) Enable local citations on your site
When users search on Google, their results will include links to sites near them. If your business has local offices or locations, you’ll want to make sure they appear in these listings. You can verify that through Google My Business, which also helps your website appear in searches as well (known as organic or natural results).
Make sure your company is set up correctly and fill out any information Google asks of you. If you still don’t see it show up in local searches, check back later, Google reviews listings manually. The same verification process applies if you are trying to get into maps and other places within local search results. The more data you have here, the better your chance of appearing among relevant results.
Conclusion
Blockchain companies have been growing exponentially in recent years, and the industry at large is worth over USD 160 billion at the time of writing. If you’re thinking about starting a blockchain company of your own, it’s important to know that search engine optimization (SEO) can help you get ahead of the competition and make sure people find you.