In a literal sense, digital marketing is when marketing practices are done on digital platforms. Advertising, promotions, sales, and other similar activities with the core purpose of engaging audiences via marketing campaigns. Digital marketing includes SEO (search engine optimization), content marketing, social media marketing, email marketing, PPC, and a few other methods. Usually, the nature of your business determines which digital marketing practices would suit you best. They could be a combination mix of all or just one that might help boost your business. Digital marketing specialists have a similar goal as that of marketing specialists- to derive sales with the help of an effective marketing strategy. An all-around digital marketer can easily discern and choose which digital marketing strategies or tools would work best for a business. It gives him/her an advantage over a specialist in that sense. With web marketing slowly emerging as dominant in the marketing space, it has become important for people to gain knowledge of the constituents of web marketing.
Digital marketing is becoming a primary source of reaching customers in the age of mobile phones used as a device for accessing the internet for all things necessary. The digital domain is an omnipresent factor in our lives today. Hence, it makes sense to contemplate a career in a field that has opened up so many channels of interaction. The internet has become a great source to get information on diverse subjects. Digital transformation has also irreversibly changed the habits of consumers. Whether you want to buy apparel or want to go to a restaurant, the first thing you do is check the reviews online. It comes to you as naturally as taking care of a regular chore.
According to research, 53% of marketers agree that blogging is their content marketing priority. 70% of internet users are interested in learning about products through content and not through traditional advertisements. As for SEO, 72% of marketers globally say that the most effective Search Engine Optimization tactic is to create relevant content.
Pros and Cons of Hiring a digital marketer
Pros:
- Numerous Job Opportunities– Small and big business, brand owners acknowledge and understand the significance of digital marketing in their growth which paves way for job opportunities for all-around digital marketers as well as specialists. For example, let’s assume, you want to create a content marketing strategy. One would need the services of a Search Engine Optimization expert, a content writer, a Data Analytics expert, a social media manager, and a digital marketing manager among other people. The success and growth of digital marketing have helped in creating new career avenues and jobs.
- Flexible work – It is flexible in terms of change and timings. The dynamic nature of this field makes it easier to implement new ideas and also replace the tactics which don’t show results for your business.
- Huge demand – As mentioned earlier, all businesses understand the importance of a digital presence to advertise, sell, and promote.
- Scope for growth – There’s always scope for growth as some of the components in digital marketing are independent. One can learn more skills than one they are trained for while they are on the job.
- Developing Industry – The digital marketing industry at least in India is still developing steadily. Also, the digital industry in the next few years is going to open up even more diverse opportunities for individuals with distinctive talents to prosper. So, there are plenty of opportunities to innovate, discover, and explore options.
Cons:
- Highly competitive – The demand and need for digital marketing have also increased the level of competition for practitioners. With the surge in the demand for Digital marketers, several institutes have come up with comprehensive digital courses which only means more trained professionals to compete with.
- Keeping pace with change – The digital space is expanding continuously and keeping up with the changing dynamic of different platforms can prove to be a challenging task. Social media marketing strategies are made keeping in certain tools and techniques which are always bound to change or get replaced. It is important to keep abreast of new information, the latest developments, and updates.
- Time dedication – Digital marketing requires in-depth research on several aspects. Whether it’s consumers, competitors, or the market, it requires acute research. This requires a lot of time and effort, especially if you working independently on market research.
Virtual Employee’s digital marketing specialists not only cater to their client’s requirement but also come with comprehensive proposals based on research of your business and suggests you the right way forward. Content marketing, SMM, SEO, PPC, and Analytics resources are available at VE to answer and provide solutions.
Summary- All-round digital marketers and specialists both play a vital role in the growth and development of a business. Specialists can help solve any issue pertaining to their domain with the help of other marketing specialists. Content and SM, SEO, etc, come with up a customized plan for a client that works best for their business. There are many benefits of pursuing digital marketing as a business owner as well as a practitioner. While there can be some shortcomings they can be easily overcome by organizational methods and upskilling oneself in the process.