Running a business without an online presence is borderline ridiculous in this day and age, Interior Designer in Lahore. Even if you own a small florist shop, you must have a website, blog, and social media profiles. And when it comes to interior design, the importance of blogging skyrockets. We are here today to help you understand the importance of blogging for your interior design business, bust some of the most common excuses, and provide you with witty insights on taking your blog to the next level, whether you are already blogging or not.
Are you prepared?
Why do I require all of this? I am not a marketer; I am an artist.Yes, you are a creative person. You most likely have a degree to back up your claim. And, yes, we understand that the industry expects a lot from you, Interior Designer in Lahore.
You went for it when they said you needed a website (hopefully). You worked with a web designer to create your online business card.
They then stated that social media is all the rage. You are nothing without carefully curated pages. So you began reading about developing the best social media strategy to drive your business to profitability. Suddenly, you found yourself spending more time (with varying degrees of success) as a social media manager than as an interior designer. You felt duped. You had to do all of this work to do what you wanted in the first place: beautiful design interiors.
And now we’re telling you that you, too, should blog.
You probably think we’re crazy.
Where will I find the time to master this craft as well? Why should I, anyway?
The answer is straightforward: you want to stand out. Not only is the design industry being pushed to find new ways to market itself. The desire can be found in all fields of business. So making time to blog was bound to happen anyway, and you’ll have to do it if you don’t want to fall behind the competition.
What are the actual advantages of starting a blog?
While catching up with the industry and competition is understandable, it still makes blogging a chore rather than a pleasure. Of course, it doesn’t have to be that way. We’ll even go so far as to say that if it feels like a chore, don’t do it. Blogging to keep up with the crowd will only drain your precious energy and produce flat results.
Clients will not hire you unless they believe in your abilities and admire your aesthetics. And what better way to demonstrate your worth than to blog about your work and design ideas? These advantages of blogging about interior design will cause you to reconsider your position.
Demonstrate why THEY NEED YOU and no one else
Authenticity is valued more than anything else, and we can all agree that being unique in a world where over a million blog posts are published daily can be overwhelming. This is where your artistic background will come in handy. A quality interior design blog does not require fancy writing skills or advanced technical knowledge. All you need is the refined style you’ve been developing over time.
Be yourself, and use your voice. You can sound professional and distant to gain the respect of your readers—quite the contrary. You want clients to fall in love with the real you, the person they will be working with, not just some fancy writer with impeccable style.
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What Should Your Topic Be?
Please do share your work. Write about your most recent project if the client agrees. What prompted the client to approach you first, and how did you arrive at your solution? Please share your ideas and mood boards. Teach your readers (potential clients) what they can expect if they sign up with you. And take high-quality photographs. There are a lot of them. A renovation or redecorating story complete with before and after photos is always a hit!
Aside from that, blog about what you like and explain your choices, but make it as visual as possible. A blog about interior design without stunning photos is like a day without laughter – a waste of time. You can either use images from the internet (being careful not to violate any copyright laws) or publish unique, high-quality photos of your work. Of course, the latter is the clear favorite, but not everyone can pull it off. To get around this, you can always use SampleBoard to create mood boards to accompany your words. This way, you’ll always have one-of-a-kind visuals and a compelling photo story to tell Interior Designer in Lahore.
New blog readers are likely looking for either inspiring photos or sound advice to help them decide on their future projects. They will return for more if you establish yourself as a go-to source of helpful design advice. But the problem is that so many websites share decorating tips, and the only way to make your writing stand out is to share a unique perspective. If you choose generic content, you will be aware of the depths of Google search, never to be found.
Make Your Ideal Client
Every client is not created equal. Everyone has been there. Working with the incorrect person can be a nightmare for both parties. However, when you come across someone who shares your viewpoint, the job becomes enjoyable. Your creative juices begin to flow, and you can produce the most astounding results.
But what if we told you that instead of waiting for people from the second group to find you, blogging could help you attract them? It’s common sense when you think about it. You will attract your ideal customers if you stay true to yourself and are honest about your process. They will gladly sign you once they have gotten to know you and recognize the qualities you possess. You will both be.
Portfolio in Depth
This one should go without saying: being brief and effective is the holy grail of all resumes. However, with a blog, you can expand. Consider your blog an extension of your regular portfolio, and include anything you believe your potential clients might be interested in seeing.
Make Yourself Known
Isn’t branding a buzzword these days? But why are so many people obsessed with it, and why should you care? Put because branding influences revenue. Clients will gladly pay what they truly believe your services are worth, but it is up to you to demonstrate this to them. A branded blog will bring you far more than a regular one and can help you establish yourself as an expert in your field.
Demonstrate Your Love
Your enthusiasm for blogging about interior design demonstrates your commitment to making the world a better place, one room at a time Top Construction Firms in Lahore. Even if you are not designing the room itself, you are sharing your inspiration with others who are looking to redecorate, or even better; you are sharing professional advice to help their interior dreams come true. It’s more than just business to you. It is your destiny. Who wouldn’t want to work with someone who is so animated?